Verizon takes another swing at AT&T, puts iPhone on the Island of Misfit Toys
Good luck with that one!
Category Archives: gsm / 3g / umts ….
The iPhone hurting AT&T’s brand
Is the iPhone hurting AT&T’s brand? – CNN.com.
While a recent survey by the consulting firm CFI Group found that iPhone users are the most loyal smartphone users, with 90 percent saying they’d recommend the device to a friend, half of all iPhone owners surveyed said they would like to jump ship to another provider if given the chance.
And for the first time, AT&T has scored worse than all four major U.S. wireless operators in terms of overall customer satisfaction for smartphones. According to the survey, AT&T scored 69 out of 100 among users, and 73 among non-iPhone owners. Verizon Wireless was the most satisfying carrier with a score or 79 out of 100 among smartphone users.
Experts have said that AT&T’s image problems likely go beyond its network troubles. Helmreich said that AT&T has invited trouble through its exclusive deal to carry the iPhone. About 40 percent of iPhone users dropped their carrier to get the iPhone. These customers weren’t switching carriers because they wanted to be on AT&T’s network; they wanted the iPhone.
Apple has established itself as the more valuable brand in the relationship with an iPhone customer. Even though AT&T is making the device more affordable by subsidizing each device by at least $300 to $400 a pop, it doesn’t highlight this fact to consumers. But Apple is the company that has designed the device. It sells it for $200. And it also offers the cool applications, which are either free or are relatively low cost.
